My Sales Coach

Why do YOU need a sales coach?

At some point in your sales career, you probably had some type of sales training or at least attended a sales seminar. So why do you need a sales coach? Before you answer that question, it is important to understand the difference between sales training and sales coaching.

Sales Training vs. Sales Coaching

Sales training is extremely structured and is focused on specific skills or concepts designed to improve selling skills and develop a sales process that provides the salesperson a methodology that becomes part of the culture of the organization. Although very important, most salespeople fail because their development stops at the end of the training session.

S ales coaching is one-on-one personal development that occurs consistently over time based upon on strategically planned growth specific to the individual. Most top performers in all professions including athletes, musicians, actors, political and executive leaders, etc. have a coach that focuses on their development as well as holds them accountable to the daily high impact behaviors that make them the best.